In the recent past, promoting consumer products resembled a genteel game of lawn tennis, where established competitors invested in creative strategies with extended lead times. This involved relying on proven models of TV advertising and big-box retail, often in collaboration with trusted agency partners. However, the contemporary landscape has transformed this dynamic into a sprawling […]
Most firms have set up a war room to triage their immediate response to the crisis. But the lack of visibility around future demand complicates efforts to restart stalled portfolio companies…
Most firms have set up a war room to triage their immediate response to the crisis. But the lack of visibility around future demand complicates efforts to restart stalled portfolio companies…